Smith, Garry D., 1948-
Business strategy and policy /
Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell
- Boston : Houghton Mifflin , c1985
- xvi, 864 p. : ill. ; 25 cm.
Includes bibliographical references and index
0395357187
Corporate planning
Corporate planning--Case studies
Industrial management
658.4 SMI