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  <titleInfo>
    <title>Buy-in</title>
    <subTitle>saving your good idea from being shot down</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotter, John P.</namePart>
    <namePart type="date">1947-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Whitehead, Lorne A.</namePart>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Boston, Mass</placeTerm>
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    <publisher>Harvard Business Press</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xi, 190p. : ill. ; 22cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">adult</targetAudience>
  <note type="statement of responsibility">John P. Kotter and Lorne A. Whitehead</note>
  <subject authority="lcsh">
    <topic>Sales promotion</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Creative ability in business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <classification authority="ddc" edition="22">650.1 KOT</classification>
  <identifier type="isbn">9781422157299 (hbk.) :</identifier>
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