Kotter, John P.,  1947- <br/><br/>
Buy-in :  saving your good idea from being shot down / 
John P. Kotter and Lorne A. Whitehead 
 - Boston, Mass. :  Harvard Business Press,  2010 
 - xi, 190p. :  ill. ;  22cm. 
<br/><br/><label>ISBN: </label>9781422157299 (hbk.) :  RM66.36 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Creative ability in business<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>650.1 KOT