TY  - BOOK
AU  - Terpstra,Vern
AU  - Sarathy,Ravi
TI  - International marketing
SN  - 0030211123
U1  - 382 TER 22
PY  - 2000///
CY  - Mason, OH
PB  - Thomas
KW  - Export marketing
KW  - Management
KW  - International marketing
N1  - Includes index and bibliographical references
N2  - Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis
ER  -