Terpstra, Vern <br/><br/>
International marketing / 
Vern Terpstra, Ravi Sarathy 
 - 8th ed. 
 - Mason, OH :  Thomas  c2000 
 - xxv, 753p. :  ill. ;  28cm. 
<br/><br/>Includes index and bibliographical references 
<br/><br/> Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis 
<br/><br/><label>ISBN: </label>0030211123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>International marketing
<br/><br/><label>Dewey Class. No.: </label>382 TER