The unauthorized guide to doing business the Richard Branson way 10 secrets of the world's greatest brand builder - Dearlove, Des. (Chichester Capstone Pub., 2010)
Includes index.
Keywords: Branson, Richard; Virgin Group -- History; Businessmen -- Biography. -- Great Britain; Success in business -- Case studies. -- Great Britain; Brand name products -- Great Britain; Aeronautics, Commercial -- History. -- Great Britain