TY  - BOOK
AU  - Hiebert,Ray Eldon
AU  - Ungurait, Donald F
AU  - Bohn, Thomas W
TI  - Mass media IV: an introduction to modern communication 
SN  - 0582285356
U1  - 302.213 HIE 
PY  - 1985///
CY  - New York,  London
PB  -  Longman
KW  - Mass media
KW  - Communication
N1  - Bibliography: p668-680. _ Includes index
ER  -