Hiebert, Ray Eldon <br/><br/>
Mass media IV :  an introduction to modern communication / 
Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn 
 - New York ;   London :   Longman,  c1985 
 - xv,687p. :  ill., facsims.,ports. ;  24cm 
<br/><br/> Bibliography: p668-680. _ Includes index 
<br/><br/><label>ISBN: </label>0582285356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>302.213 HIE