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  <titleInfo>
    <title>Proses dan kesan komunikasi massa</title>
  </titleInfo>
  <name type="personal">
    <namePart>Schramm, Wilbur Lang</namePart>
    <namePart type="date">1907-</namePart>
  </name>
  <name type="personal">
    <namePart>Roberts, Donald F.</namePart>
  </name>
  <name type="personal">
    <namePart>Othman Shariff</namePart>
  </name>
  <name type="personal">
    <namePart>Siti Zaleha Hashim</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">my</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Kuala Lumpur</placeTerm>
    </place>
    <publisher>Dewan Bahasa dan Pustaka</publisher>
    <dateIssued>1992</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">may</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>2 jil. ; 22cm</extent>
  </physicalDescription>
  <targetAudience>Peringkat pembaca: Dewasa</targetAudience>
  <note type="statement of responsibility">suntingan Wilbur Schramm, Donald F. Roberts ; penterjemah Othman Shariff, Siti Zaleha Hashim</note>
  <note>Terjemahan dari: The process and effects of mass communication. - rev. ed. Illinois : University of Illinois, 1971</note>
  <note>Mengandungi rujukan bibliografi dan indeks</note>
  <subject>
    <topic>Mass media</topic>
  </subject>
  <classification authority="ddc">302.23 PRO</classification>
  <identifier type="isbn">9836233121 (jil. 1: kkt.):</identifier>
  <identifier type="isbn">9836233539 (jil. 2: kkt.):</identifier>
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    <recordCreationDate encoding="marc">170509</recordCreationDate>
    <recordChangeDate encoding="iso8601">20170509113544.0</recordChangeDate>
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