Contemporary advertising / Courtland L. Bovée, William F. Arens
Material type:
TextSeries: The Irwin series in marketingPublisher: Homewood, Ill. : Irwin, 1986Edition: 2nd edDescription: 629p. : ill. (some col.) ; 28cmSubject(s): AdvertisingDDC classification: 659.1 BOV
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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AKMAL Melaka PINJAMAN | AKMAL Melaka | NON-FICTION | 659.1 BOV (Browse shelf) | Available | 201704767 |
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| 658.917 EDG Productive Management Of Leisure Service Organizations | 658.9609595 FAU "Malaysian mergers and acquisitions : | 658.9609595 FAU "Malaysian mergers and acquisitions : | 659.1 BOV Contemporary advertising / | 659.1 MAC CREATING DESIRE / | 659.1042 ROT Advertising in contemporary society : | 659.1072 FLE Fundamentals of advertising research / |
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