Marketing / Eric N. Berkowwitz, Roger A. Kerin, William Rudelius
Material type:
TextPublisher: St. Louis : Times Mirrow/Mosby College Pub., 1986Description: xxv, 747p. : ill. (some col.) ; 26cmISBN: 0801606020Subject(s): MarketingDDC classification: 658.8 BER
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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AKMAL Melaka PINJAMAN | AKMAL Melaka | NON-FICTION | 658.8 BER (Browse shelf) | Available | 201704663 |
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| 658.7209595 MAN Managing the National Economy in Challenging Times : | 658.787 HOH Practical stock and inventory techniques that cut costs and improve profits / | 658.787 HOH Practical stock and inventory techniques that cut costs and improve profits / | 658.8 BER Marketing / | 658.8 BER Marketing / | 658.8 BER Readings in marketing management : | 658.8 BUS Marketing |
Includes indexes
Bibliography : p. 699-713
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