Marketing essentials / (Record no. 3544)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170523105652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170523b1984 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135572320 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AKMAL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 7066 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essentials / |
| Statement of responsibility, etc. | Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs |
| -- | London |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | c1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,556p. |
| Other physical details | ill(some col.), 1col.map |
| Dimensions | cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | The Prentice-Hall series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 7031 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NON-FICTION | AKMAL Melaka | AKMAL Melaka | PINJAMAN | 23.05.2017 | 600723 | 658.8 KOT | 201704608 | 23.05.2017 | 23.05.2017 | Book | Dilupuskan. No. Fail. ARKIBMLK.600-6/9/1 Jld.8 ( ) |