Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin catalog

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Malhotra, Naresh K.

Basic marketing research : a decision-making approach / Naresh K. Malhotra - 3rd ed. - New Jersey : Prentice Hall, c2009 - xxvi, 645p. : ill. (some col.) ; 28cm.

Includes bibliographical references and index

ISBN: 0130830445

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 MAL

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