Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin catalog

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Pride, William M.

Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. - 5th ed. - Boston : H.Mifflin, c1987. - xxx, 766p. : ill.(some col.) ; 26cm

Includes bibliographical references.

ISBN: 0395357101

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 PRI

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