Pusat Sumber Maklumat Dato' Haji Sarmin Md Hussin catalog

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Berkowitz, Eric N.

Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius - 2nd ed. - Boston : Irwin, 1989 - xxv, [759]p. : col. ill. ; 26cm.

Bibliography : p.702-719

ISBN: 0256075131

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 BER

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