Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues /
edited by James E. Fletcher
- New York : V.N. Reinhold Co., 1981
- viii, 336p. : ill. ; 29cm
Includes bibliographical references
0442224176
Broadcasting--Research--Handbooks, manuals, etc.
Radio audiences--Research--Handbooks, manuals, etc.
Television audiences--Research--Handbooks, manuals, etc.
384.544 FLE
Includes bibliographical references
0442224176
Broadcasting--Research--Handbooks, manuals, etc.
Radio audiences--Research--Handbooks, manuals, etc.
Television audiences--Research--Handbooks, manuals, etc.
384.544 FLE